Herbalife is a global nutrition and wellness company that relies on a network of independent distributors to sell dietary supplements and meal replacements directly to consumers.

Herbalife realizes their distributors increasingly opt for alternative platforms such as Shopify, Wix, and Amazon to sell products instead of core commerce platforms powered by Herbalife, leading to customer purchases shifting away from Herbalife's platform.

So Herbalife found us (Dentsu Merkle) to improve their core commerce experience for customers to make sure customers stay at Herbalife's platform - Herbalife.com and GoHerbalife.com