My Role
Sr UX/UI (Product) Designer
Time Frame
09/2023 - 11/2023
Target User
Herbalife Distributors
Category
B2B Web (Desktop & Mobile)
With multiple phases planned for the MyHerbalife.com design, this case study is a blues-sky conceptual design focused on one of the primary user need about this distributor business platform, which is -
"How to enable distributors to successfully grow to next Business level?"
1
In this project, User-centered design is our core. Acknowledging the complexity of 5 personas with dynamic needs, we dedicated 2 weeks to research, defining challenges and design goals, to create an experience that evolves with users' growth.
2
Given a complex brand context and a tight timeline, we work to learn within design sprints in an agile manner. This helps us iterate our bluesky concepts and product strategy via various feature combination and UX solutions, integrating feedback from testing workshops.
3
We are constantly refining how features systematically interconnect to accommodate diverse user scenarios. Our success in gaining client buy-in is underpinned by well-structured flows and clear feature delineation.
4
The deliverables will include high-fidelity prototypes highlighting essential experiences and features, enabling the client and Dentsu leadership to finalize the product roadmap and MVP requirements."
• Design the solution that obtained client buy-in. The growth concept is planned for detailed MVP design in April 2024.
• Prioritized user needs through iterative testing, gaining alignment with leadership (Herbalife/Dentsu).
• Clarified and defined loosely defined features, ensuring a systematic connection between them.
• Facilitated cross-team collaboration, working closely with the product team to translate complex business logic into user-friendly design.
• Crafted compelling storytelling for presentations, enabling clients to visualize the user journey beyond individual features.
It refers to distributors' business growth.
Distributors aiming to increase their impact must advance through multiple levels by boosting their "VOLUME", a key metric of sales performance.
So when we talk about "Distributor growth", it involves two main areas:
personal volume (direct sales) and downlines volume (a percentage of sales from recruited individuals). They directly decide distributors' business scale, which is graded by Herbalife Marketing Plan.
Success in climbing to higher levels of the marketing plan depends on enhancing both personal sales and effectively managing and growing their network of downlines.
